BIG enters partnership with Philips OneBlade

Berlin, January 2022 – BIG is extremely proud to start 2022 by teaming up with leading men’s styling brand Philips OneBlade!

Produced by one of the most established companies in the world, we are delighted to have the Philips OneBlade series as part of the BIG Family. They will become BIG’s official supplier for men’s styling gear, and will provide our teams and players with their popular OneBlade products. OneBlade trims, styles and shaves any beard length and allows customers to create different beard styles with just one tool – ideal for any individual style of BIG’s esport athletes.

As part of the partnership and the campaign, which will start on January 10th, Philips OneBlade will receive an extensive media rights package, and will also be present on BIG’s official League Of Legends Jerseys in 2022. The cooperation is supported by our long-term partner, the digital agency FUSE. In addition to advising on and arranging the partnership as well as designing the sponsorship content, FUSE is also responsible for the creation and launch of a holistic activation campaign around the partnership for Philips OneBlade together with us.

 

Statement Daniel Finkler, CEO

“As we enter the new year, I am delighted to announce our new partner Philips OneBlade. They have been in the market for years with their beard styling products for men and I am excited that we are able to support the entry of Philips, a leading global brand, into the German Esport community.”

 

Statement Valerie Gall, Consumer Marketing Manager Philips OneBlade

We are incredibly proud to be a part of Germany’s most successful esport club. As one of the leading brands in the beard tools category, we have finally found the right partner in BIG to communicate with our target group. We are very much looking forward to the start of the campaign and are already excited to see the individual beard styles of the players.  

 

 

 

About Philips Royal

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being, and enabling better outcomes across the health continuum – from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2020 sales of EUR 17.3 billion and employs approximately 78,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

 

About FUSE

FUSE – ACTION CREATES IMPACT

FUSE is the specialised agency for digital brand communication within the Omnicom Media Group Germany. At three locations, Düsseldorf, Hamburg and Berlin, more than 60 experts create strategies and campaigns in the areas of social media, gaming and influencer marketing. True to the claim “action creates impact”, the agency designs fast-moving communication(-concepts) for a fast-moving world. FUSE does not think in isolated campaign flights, but communicates 24/7, 365 days a year, combining speed, creative intelligence and implementation quality. On this foundation, FUSE acts as lead agency for numerous global brands across all industries, within and outside the Omnicom network. Omnicom Media Group Germany is part of Omnicom, a leading global communications, advertising and marketing services group. With OMD, PHD and Hearts & Science, it comprises a total of three media agency networks in Germany and serves around 200 clients from various industries. https://omgfuse.de/