Berlin, January 2022 – BIG is extremely proud to start 2022 by teaming up with leading men’s styling brand Philips OneBlade!
Produced by one of the most established companies in the world, we are delighted to have the Philips OneBlade series as part of the BIG Family. They will become BIG’s official supplier for men’s styling gear, and will provide our teams and players with their popular OneBlade products. OneBlade trims, styles and shaves any beard length and allows customers to create different beard styles with just one tool – ideal for any individual style of BIG’s esport athletes.
As part of the partnership and the campaign, which will start on January 10th, Philips OneBlade will receive an extensive media rights package, and will also be present on BIG’s official League Of Legends Jerseys in 2022. The cooperation is supported by our long-term partner, the digital agency FUSE. In addition to advising on and arranging the partnership as well as designing the sponsorship content, FUSE is also responsible for the creation and launch of a holistic activation campaign around the partnership for Philips OneBlade together with us.
Statement Daniel Finkler, CEO
“As we enter the new year, I am delighted to announce our new partner Philips OneBlade. They have been in the market for years with their beard styling products for men and I am excited that we are able to support the entry of Philips, a leading global brand, into the German Esport community.”
Statement Valerie Gall, Consumer Marketing Manager Philips OneBlade
We are incredibly proud to be a part of Germany’s most successful esport club. As one of the leading brands in the beard tools category, we have finally found the right partner in BIG to communicate with our target group. We are very much looking forward to the start of the campaign and are already excited to see the individual beard styles of the players.