Berlin, April 23rd 2024 – Berlin International Gaming (BIG), Germany’s premier esports organization, and Logitech G, a brand of Logitech and leading innovator of gaming technologies and gear, have announced a global strategic partnership aimed at elevating the global esports landscape. With a shared commitment to excellence and innovation, the collaboration between Logitech G and BIG is set to leverage exciting new opportunities for both parties and enhance the gaming experience for esports enthusiasts across the GSA region and beyond.
Since its inception in 2017, BIG has been at the forefront of the esports scene, captivating audiences with its exceptional performance and unwavering dedication. With a mission to ignite the passion of esports enthusiasts in Germany and all around the world, BIG has consistently set new standards of excellence within the industry, reaching the first place of all teams in the ESL World Ranking already three years after its foundation in 2020. As part of the agreement, Logitech will equip BIG’s pro rosters with its Logitech G PRO Series, an award-winning lineup of professional-grade headsets, mice, and keyboards designed to the exacting specifications of the world’s top esports athletes.
As Logitech G is expanding its presence in offline activations and experiences, with a focus on engaging the gaming community in the German market, the partnership will also feature BIG’s star players from multiple game titles as the new faces of several storytelling elements.
Meanwhile, BIG will serve as a key partner for Logitech G in the GSA region, contributing its expertise and insights to drive the success of joint initiatives.
Statement Daniel Finkler, CEO Berlin International Gaming
“As the preferred gear choice among BIG’s players and being the world’s most prestigious peripheral brand in esports, Logitech G is a natural fit for our brand and talents. This partnership is a testament to Logitech’s faith in BIG as the leading esports club in Germany: With their multi-year support and provision of high-end products for our teams, Logitech G will play an instrumental role in promoting the development of German esports on a global level in the coming years. Welcome to BIG!”
Statement Yalcin Yilmaz, Vice President & Head of Europe for Logitech
“We’re thrilled to join forces with BIG, a true powerhouse in esports. Designed in collaboration with top players worldwide, our PRO Series gear embodies excellence and is engineered to win. Teaming up with BIG transcends mere sponsorship; it’s a true alliance. Together, we’re excited to create new pathways within the German gaming community
