Berlin, February 19, 2021 – Eight months after the partnership launched, Berlin International Gaming and Volvic are extending their collaboration and expanding their rights package.
The announcement follows the successful start of the BIG League of Legends team into the new Prime League season. After 12 matchdays and nine wins, the Berlin organization currently sits in second place and is on course for the playoffs.
In addition to partnering with Berlin International Gaming's popular League of Legends team, Volvic will also continue its collaboration with Trackmania racer Dennis "Massa" Lotze. Volvic will additionally support world-renowned esports athlete Tobias "ShoWTimE" Sieber as a partner. Tobias "ShoWTimE" Sieber is regarded today as an icon in StarCraft 2 and has earned over $290,000 in prize money in recent years.
Statement from Daniel Finkler, CEO BIG
The launch of our partnership with Volvic in summer 2020 was a milestone for German esports. We are very pleased that Volvic will continue to have our back in 2021 as well. Alongside League of Legends and Trackmania, Volvic is now also a partner of our StarCraft icon Tobias "ShoWTimE" Sieber. This year, we want to build on the competitive success of 2019. The first results are very promising, and I look forward to the upcoming matches with Volvic by our side.
Statement from Antoine Hours, Marketing Director Volvic
We are delighted to continue supporting one of Germany's most successful esports organizations, Berlin International Gaming, in the upcoming season. We are hoping for an exciting season, cheering the team on, and of course continuing to provide the right refreshment for the players and the community.
Since launching in summer 2020, Volvic and BIG have focused on entertaining yet informative and educational formats, and will expand on their existing successful formats. Additional exciting projects are also in the works and will be announced later in the year.
True to the motto #StayHydrated, Volvic remains BIG's official water partner and ensures the teams are supplied with natural Volvic mineral water at the Berlin organization's training facility.
About Volvic
We are in the midst of a climate crisis, and it is time for major brands to take action as well. We are working to bring social justice and sustainable environmental protection into harmony. Our first achievements: climate neutral in Scope 1, 2, and 3, B Corp certified, and since September 2020 all of our PET bottles have been made from 100% recycled plastic. And we are convinced: access to clean drinking water must be a fundamental right for all people.
What do we stand for today? Good, natural mineral water begins with a healthy environment. It is our responsibility to protect it. For more than a decade, we have preserved the origin of this valuable natural product – the volcanic landscape and the spring from which our Volvic flows. And you can taste it!
In 2021, we want to achieve even more: Today, PET bottles are the safest and, for us, the most sustainable way to package our natural Volvic mineral water. But we still need to do better. We want to join forces with everyone who cares about using their brands and products to make the world a little better.