Berlin, July 17, 2025 – The partnership between Philips OneBlade and Berlin International Gaming (BIG), in place since January 2022, has been extended once again. After successful years together—including at gamescom and the joint BIG SELECTA bootcamp—the cooperation will now be deepened with a particular focus on Fortnite and the development of young talent.
Since the partnership began, Philips OneBlade and BIG have appeared together at gamescom. As part of the event, fans were able to experience their idols up close at Meet & Greets, including well-known BIG faces such as TrilluXe and Massa. BIG is particularly well positioned in Fortnite: Vic0try0na (Vico), one of Europe's most successful players, currently represents the team. Beyond that, BIG continues to strengthen its Fortnite presence: with creator Gripey as well as promising talents darm and Volko, the organization is focused on sustainable growth and reach in both the competitive scene and content.
Youth development and the continued growth of esports in Germany are also a major priority for both partners. Noah "NOAHJR10" Güngörmez was recently identified as a promising young talent through the BIG SELECTA development program. The close connection to the community underscores their shared mission: actively promoting esports in Germany and engaging authentically with younger audiences.
"We are very pleased that we can continue to have Team BIG as a strong partner at our side. Especially given the great progress they have made in Fortnite, this makes absolute sense for us and our future plans," says Tomke Weber, Consumer Marketing Manager Male Grooming DACH at Philips.
Fortnite plays a key role for both sides: as one of the most popular games among young gamers, it offers ideal conditions for creating authentic brand experiences and strengthening awareness of Philips OneBlade as a modern grooming brand. The goal is to maintain a long-term presence in the minds of the target audience—with a clear idea: when you want to shave or style your look, you think of OneBlade.
"With Philips OneBlade, we have a partner at our side who shares our vision of sustainable youth development in esports and actively helps shape it," says Daniel Finkler, CEO of BIG. "In Fortnite in particular, we see major development opportunities both competitively and strategically. We are investing deliberately and extensively, as there is enormous potential here in terms of reach and creative campaign formats. We are excited to continue down this path together and to actively develop young talent."
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About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company. The company leverages advanced technologies and deep clinical expertise to deliver personalized health solutions for people. These innovations are designed around the needs of healthcare providers and their patients—in hospitals and at home. Headquartered in the Netherlands, Philips is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and health IT, as well as personal health. The company employs approximately 69,700 employees in more than 100 countries and reported revenue of €18.2 billion in 2023. More about Philips online: www.philips.de/presse.
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