Berlin, February 13, 2025 – Insurance group Die Bayerische continues its successful commitment to esports and extends its main sponsor partnership with Berlin International Gaming (BIG) for another two years through the end of 2026. Die Bayerische has been a strong partner alongside BIG since 2021, supporting one of the most innovative and dynamic industries in digital entertainment.
Martin Gräfer, board member at Die Bayerische, explains: "BIG is far more than a classic sponsorship partner for us. The community around BIG is young, digital, and forward-looking – an audience we want to engage with as an insurer. Our partnership shows that insurance is relevant in this dynamic world too. Renewing the contract is a clear sign of the lasting success of our commitment."
More Than Sponsorship: Die Bayerische as an Active Part of the Community
Over the past few years, Die Bayerische has established itself as a credible player in esports and supports BIG not only as main sponsor, but also through innovative community formats and activations. Whether at Gamescom or dedicated online events, the company creates real value for the gaming community and focuses on authentic interactions.
A particular highlight in 2024 was the joint youth development program "die Bayerische x BIG SELECTA," which identified and deliberately nurtured rising talents. This commitment will continue in the coming years to give young players a pathway into the professional esports scene.
Strategic Expansion: Broadening Focus in Trackmania
Beyond the successful collaboration in League of Legends, Die Bayerische is intensifying its commitment in Trackmania. With top drivers Dennis "Massa" Lotze and Nico "GranaDy" Gyarmati, as well as analyst and content creator Lars "Lars" Buchholz, BIG is continuing to build out its Trackmania division. In doing so, Die Bayerische is deliberately connecting with a community that has broad reach and strong identification potential. After several successful years in League of Legends and two championship titles in the Prime League, the newly formed team currently sits in a promising position with three wins at the top of the group standings as the playoffs of Germany's highest division now get underway.
Daniel Finkler, CEO of Berlin International Gaming, emphasizes: "Our partnership with Die Bayerische has proven to be a genuine success model. Extending our collaboration for another two years speaks to the mutual trust and shared successes we've built. We look forward to continuing to develop innovative formats, setting new standards in esports together, and we thank them for their ongoing support."
Insurance Reimagined for the Digital Age
The sponsorship extension underscores Die Bayerische's strategy of positioning itself as a modern, approachable, and digital insurance brand. By deliberately building trust within the gaming community, the company is forging new paths in customer engagement and establishing itself sustainably as an innovative insurer for the next generation.
About Die Bayerische
Insurance group Die Bayerische was founded in 1858 and comprises BY die Bayerische Vorsorge Lebensversicherung a.G. (parent company), BL die Bayerische Lebensversicherung AG, composite insurer BA die Bayerische Allgemeine Versicherung AG, and BBV Holding AG. The group's total premium income exceeds EUR 914 million. The group is continuously increasing its equity capital. It also manages investments totaling more than EUR 4.3 billion. More than 12,000 personal advisors serve the approximately 1.1 million customers of Die Bayerische nationwide. Rating agency Assekurata confirmed a quality rating of A ("very good") for the parent company in its current credit rating assessment and attests that the company has financial strength well above the industry average. Subsidiaries BA Bayerische Allgemeine AG and BL Bayerische Lebensversicherung AG are also rated A in the credit rating. In the agency's sustainability rating, the insurance group was awarded AA.