Berlin, September 4, 2025 – We are delighted to welcome not one but two strong partners to our side: GreenMedical and Four 20 Pharma. Together, we want to raise awareness around medical cannabis and give our community an authentic entry point to an important, socially relevant topic.
Education Meets Esports
Cannabis and esports – at first glance, perhaps an unexpected combination. But our cooperation with GreenMedical, a subsidiary of the CKM Group, and Four 20 Pharma shows one thing: this is not about lifestyle; it is about health. The partnership aims to break down prejudices, share knowledge, and make the benefits of medical cannabis and digital healthcare services accessible.
GreenMedical: Digital Healthcare
GreenMedical offers patients a safe and straightforward path to medical cannabis – from telemedical consultations and digital prescriptions to access to high-quality products. In an overburdened healthcare system, this is an important step toward making therapies accessible to more people.
Four 20 Pharma: Quality from Germany
Alongside GreenMedical, Four 20 Pharma is also part of the partnership. The company is among Germany's leading providers of medical cannabis and stands for the highest quality standards as well as sustainable patient care. Together, we want to build awareness in our community that not all cannabis is the same – and that medical cannabis can be an effective, legal, and physician-supervised form of therapy.
Activations with the BIG Community
As part of the partnership, GreenMedical and Four 20 Pharma will feature prominently with our Counter-Strike team. Through giveaways, branding, and joint campaigns, we will open our community up to education and dialogue – naturally in the authentic BIG way.
"As one of Germany's leading esports organizations, we also bring socially relevant topics into our community," says Daniel Finkler, CEO of BIG. "With GreenMedical and Four 20 Pharma, we have found partners that stand for modern healthcare solutions and responsible therapies. Together, we want to make a statement and do important educational work."
We are very much looking forward to the collaboration and to the upcoming projects that will enrich our community and the dialogue around medical cannabis.