Berlin, October 10th 2023 – BIG is delighted to announce that Pizza Hut joins the BIG Family as their newest long-term partner, supporting their League of Legends and Trackmania divisions!
BIG’s League of Legends division has already carved out a name for itself in esports, being the only German team to win the prestigious European Masters tournament, with back-to-back Prime League trophies and three Premier Tour titles under their belt as well. After solid results in both Prime League splits this year, they are currently ranked as the third-best team in the circuit. The Trackmania duo of massa and GranaDy have also had an outstanding year, finishing the second stage of the Trackmania World Tour as vice-champions, and recently qualifying for the biggest tournament of the year – Ascension 2023 – in front of thousands of people.
Besides supporting BIG’s League Of Legends & Trackmania divisions, Pizza Hut will take center stage in BIG’s digital ecosystem, seamlessly integrated into the organization’s social media platforms as BIG’s official Pizza partner. Fans can anticipate an engaging experience on Twitch as well, with Pizza Hut featured in animations during player broadcasts.
An array of exciting activations await fans, who can look forward to community nights, where they’ll have the chance to face off against BIG’s professional players in Pizza Hut-themed gaming sessions. For those eager to meet their esports idols in person, exclusive player meet and greets will offer a money-can’t-buy opportunity.
Finally, fans can expect a collection of exciting giveaways and raffles, sponsored by Pizza Hut. As part of this partnership, special emphasis will be placed on the Pizza Hut Melts, an exciting new product series from the restaurant chain.
Statement Daniel Finkler, CEO Berlin International Gaming
“We are thrilled to announce Pizza Hut as our newest long-term partner, supporting both our prestigious League of Legends and Trackmania teams. This partnership marks another significant milestone for BIG, illustrating our ability to attract high-caliber partnerships even in a challenging global market. It’s a privilege to have such an established and globally recognized brand like Pizza Hut by our side. I’d like to extend our deepest gratitude to Pizza Hut for their trust in us. A heartfelt thank you also goes out to Pan Sports for their role in making this partnership a reality. We look forward to our journey together with Pizza Hut!”
Statement Matthias Kern, President Pizza Hut Germany
“We are delighted to partner up with BIG, who has not only played a key role in shaping the development of the German esports scene, but is also one of the absolute top players in the Prime League and the Trackmania World Tour.
We are certain that this strategic partnership with BIG will allow us to increase our brand awareness and brand relevance in the younger, esports-savvy target group, while doing our part to promote young talent. Together, we will do everything we can to bring athletes and fans closer together. With this recipe of tradition and cooperation, we will hopefully be able to cheer many successes together, both in Summoner’s Rift and on the race track!”
